According to Article 12 of the NAR Code of Ethics, where is one place that NAR members must include the word 'REALTOR®'?

• A. In any ad copy they create.
• B. On all license documents.
• C. In business cards only.
• D. On verbal communications.

Answer: (A)

The main idea here is that Article 12 requires REALTORS to clearly identify themselves as REALTORS in all advertising. Advertising encompasses any promotional material that reaches the public, including print ads, online listings, signs, brochures—essentially any ad copy you create. So the best answer is that you must include the word REALTOR® in any ad copy you produce, ensuring the public consistently sees the professional affiliation and knows the agent is bound by NAR’s ethics.

This applies broadly to advertising rather than limited to a single channel. It isn’t about license documents or merely verbal statements; those aren’t the advertising pieces the article targets. And restricting it to business cards would miss the broader requirement to label all advertising across media.